Good Deal...Bad Guy:

Hi,

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It's Phil.

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I'm slightly paranoid about taking on new clients and I think that's a good thing.

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A loooooooooong time ago, when I was completely green, I took on a client. Let's call him Mr. X. Made a deal to float his monthly management fee and even the advertising to show him how confident I was our campaign would succeed.

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The man was a total and complete suspect. This was known from the start. You could have asked almost anyone in a 50m radius of where he worked and they would have all told you: 'yep, this dude is not a great guy to do business with'.

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But that didn't matter to me. I was just the guy doing his marketing.

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I do his advertising, he's all happy, everything is going swell. He is getting all new clients from our campaign, Meanwhile Mr. X. is singing my praises. He couldn't be nicer.

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A week before the promised payment date, I called him to check in... no answer.

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Turns out my client took the new clientele, made his money, and didn't pay me...and went M.I.A.

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Never heard from him again. Lovely guy.

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Moral of the story? You can't make a good deal with a bad guy. Cost me about $2000 to learn that. Never forget it.

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It's the reason why I talk to every potential client before we start working together. To make sure we're a good fit. And if we're not? I gladly send back any money that was paid already or not even take them on in the first place.

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Life's too short to deal with people like this.

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Talk soon,

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Phil

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P.S. If you run a business and you're doing well but you want to do even better? We might be a good fit. My team and I will help you set up your marketing and crush it in the online and offline space.

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If that sounds good, lets talk https://www.philipsbruno.com/contact-us and one of my team members will send you some details on the process of us working together.

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No cost, no obligation.