Once upon a time, in a galaxy far, far away, I ran an ad account for a real estate business. It was doing very well. We were spending...

Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and...

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s...

First things first: If you haven’t checked out this article about Why Mass Marketing Doesn't Work you probably want to start there.

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. ...

Here’s something I discovered after being in marketing for almost 10 years. Most ads absolutely suck at getting clients. Some ads are...

Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and...

“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask:...

So, let’s get real for a second. Running a small business is tough, right? You’re always hustling, trying to stay ahead of the curve, and...

In today's fast-paced digital landscape, staying ahead of the competition is no easy feat. It requires leveraging the latest tools and...

In the fast-moving world of B2B marketing, artificial intelligence (AI) is making some serious waves. From speeding up lead generation to...

Here is a table representing the average cost per action (CPA) for Facebook ads across all industries. The average cost is $18.68 per...

In the cutthroat world of business, standing out isn’t just an edge... it’s the whole damn game. Yet, too many businesses miss the memo....

Biggest problem with advertising on Meta? It looks extremely complicated. And Pretty nerve wracking. Meta knows this. Their yearly ad...

If you're looking for a way to make your ads more effective, attract more attention, and get more customers... then...